Creations is a snack distribution company that prides itself of healthy and nutritious products.
Our task with Creations was to redesign their packaging to tailor to Canadians making informed and healthy choices when it came to snacks. The main goal was to use bright colours to make them stand out on the shelves and differentiate each product while maintaining a look that matched brand consistency with layout, shapes and font.
For Super Seeds, an issue with the previous packaging was that the two different flavours (original and tangerine) were not very distinguishable from afar. To resolve this, we used image guides on the cover to help customers to better distinguish between the two flavours.
For Fruits & Roots, we took a bright colour approach, instead of the previous dark colour packaging, to give it a more welcome and friendly look. We also made use of imagery on the cover to highlight the main ingredient, coconut.