The Tri-Cities Local Immigration Partnership (TCLIP) is a non-profit organization funded by Immigration, Refugees & Citizenship Canada (IRCC). They provide multi-day workshops to educate newcomers to Canada about oppression. To promote their workshops they wanted to create a short 90-second video to introduce the subject of oppression, demonstrate what it looks like, and identify ways to promote anti-oppressive action.
The video started with a lot of research gathered by the client. From there, we took their pages of research, did our own research about oppression, including many caricatures that represented it, and condensed it all into a short script to cover all of the topics. We also did our own research to understand different forms of oppression that immigrants can fall victim to. This gave us a lot of great ideas for imagery so we first described how the layout might work, then we whipped up a storyboard and added the design to match the look and feel of TCLIP’s introductory video.
One of the most important aspects of this video was showing a variety of diversity in characters within a short timeframe from skin colour, body size, disabilities, and more. Once it was ready for animation, we had to select the right voice to deliver the message – a calm, soothing and inviting voice. Then we put it together to get a beautiful video with a message that invites people to learn more about the Anti-Oppressive Capacity Building Project.
It was a great exercise brainstorming ideas for this video. We look forward to working with many more of TCLIP’s great programs for newcomers.
Find out more about TCLIP’s Anti-Oppression Capacity Building Project »
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